Don’t Swipe Stories — Carve Out Your Own

Are there really people out there telling the same old tired stories about the ship vs. the lighthouse or the Chevy Nova in Latin America? Both are myth, by the way, which doesn’t necessarily disqualify a great story. What does disqualify a story is that it’s been told over and over again by millions of […]

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The Worst Match.com Cliches and Your Business

If you’ve spent any time at all on match.com … well, I feel for you. Don’t worry, I’ve been there, too. My point is, you’ve probably noticed that a lot of the profiles sound alike. People enjoy long walks, thunderstorms, snuggling on the couch, etc. Human nature, I suppose. And they often describe themselves with […]

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