Story Details: What to Keep, What to Cut
When it comes to story details, some matter and some don’t. Striking the right balance between the two can be challenging — especially when the story is about ourselves.
Storytelling
How to Find Great Stories That Make an Impact
Stories are all around us, just waiting to be discovered and told. Here’s how to find great stories you can use to win over any individual or audience, from customers to colleagues to communities. Storytelling Intimidates Most People In my storytelling workshops I equip people with the essential principles, processes and structure then I give … Read more
Don’t Bore Them! 5 Ways to Focus Your Story
You’re at an event, engaged in conversation, and you realize your listener is bored. Here’s how to focus your story so you don’t wear out your welcome.
How to Tell Your Story: 3 Essentials
If you want to position yourself for success in the workplace, the marketplace and everyday life, it’s important to learn how to tell your story. Here are 3 stories every professional needs.
The Ferris Bueller Guide to Smarter Storytelling
There’s a wonderful scene in the classic American ’80s film, Ferris Bueller’s Day Off, that holds the key to smarter storytelling.
The Gladwell Method: The Route to Powerful Storytelling
If you want to tell more powerful stories that engage and persuade, try what I call the “Malcolm Gladwell Method.” The celebrated author didn’t invent this style — in fact, PR pros will recognize it as plain old feature journalism — but it’s a great way to grab audiences from the start. I briefly discussed … Read more
Advanced Storytelling Tip: Locate the Small Moments
Here’s an important storytelling tip that will vastly improve the impact of your stories. It’s all about finding the moments. In my workshops and consulting, people often come up with the broad brushstrokes of a perfectly functional story. The problem is, it’s too broad. The devil is in the details. And the right details can … Read more
How to Tell Your Story on LinkedIn
If you want to stand out from the crowd in the marketplace, you need to be able to tell your story on LinkedIn. After all, storytelling is one of the most powerful ways to influence and persuade an audience. Take a look at your LinkedIn profile and put yourself in the shoes of a potential … Read more
Tyrion Lannister on the Power of Storytelling
I could (and do) cite studies all day long pointing to the power of storytelling. Like how the brain blurs the line between stories and experience, how stories activate our brains in ways favorable to persuasion, and how stories stick. But in my next speech or workshop, I’m not going to bother with any of that. … Read more
Happy First Birthday to Unleash!
Hard to believe it was a year ago today that Unleash the Power of Storytelling was unleashed on the world. My latest book has not only exceeded my expectations, but it’s also exceeded the sales of my first two books combined. (Which says something either about the high level of interest in storytelling or the quality of … Read more