How to Find and Shape Better Stories

Today I’m guest blogging over at the estimable Spin Sucks blog. So click on over for the story of Estela and the Candy Factory and my Easy Formula for Unlocking the Power of Stories. And if you’re interested in marketing, communications and social media, it’s a great blog to add to your feed!

11 Deadly Sins of Public Speakers and Presenters (Pt. 2)

Perhaps the only thing worse than sitting through a dull, lifeless PowerPoint presentation is being the person at the head of the room delivering that presentation. Poor speaking skills can be a career killer, making it harder to get your ideas and programs approved, more difficult to close a sale, and unlikely you’ll be invited … Read more

11 Deadly Sins of Public Speakers and Presenters (Pt. 1)

A colleague the other day expressed hope that all the attention to TED talks would inspire people to become better presenters. I hope so, because I still see a lot of people making the same old mistakes in their presentations. They fail to take into account the needs and interests of their audience. They inundate … Read more

5 Lessons from The Great Gatsby School of Writing

If you should ever fall out of love with writing, read a little F. Scott Fitzgerald. That will surely rekindle the flames. I’ve been reading The Great Gatsby in preparation for this week’s film premiere. There’s nothing like re-reading a book you loved in high school or college — a decade or two of real-world … Read more

The Art of the Bad Apology (And a Lesson from Bill Clinton)

Our sincere apologies

There’s nothing worse than a bad apology. Like the non-apology apology (“I’m sorry if you were offended”), which skirts responsibility and essentially blames the victim for being too sensitive. Or the increasingly popular “I didn’t know I was being recorded” apology, which is another way of saying, “I was just saying what I was thinking … Read more

Sterling’s Gold: 7 Lessons for Success from Mad Men

Roger Sterling: fictional ad man, chronic drinker and serial womanizer. An inspiration to wiseasses everywhere, he says the things we wish we could say in the workplace — only funnier. But his collected quips, lovingly catalogued here, represent more than a cautionary tale about the dangers of cynicism and debauchery. A few precious gems stand … Read more