I’m not a particularly difficult person to get along with, but there are certain practices in the marketing and PR field that give us all a bad name. They rise to the level of Stupid Marketing Tricks. So whether you’re marketing your business or just marketing yourself, here are my pet peeves, dealbreakers and don’t-go-theres. … Read more
In the wake of every national tragedy, from shootings to natural disasters, it happens like clockwork — celebrities and companies and everyday folk tweet their thoughts and prayers to the victims. There’s an interesting debate over “tragedy tweeting” at Arik Hanson’s Communication Conversations blog, and I admit it amounts to somewhat of a “damned if you … Read more
I honestly don’t know how some social media “stars” keep up with it — tweeting, blogging, Facebooking constantly throughout the day. I’m fortunate to work for myself, and on days when I’m not in meetings or on a hot deadline, I can keep up okay. But in the past couple of months I’ve been traveling … Read more
I am far from a social media expert, but there are three things Twitter users do that drive me insane and that absolutely violate fundamental principles of good communication. 1. Auto Tweets I understand it’s an efficient way for busy people to schedule out their tweets over the course of a day, but it’s important … Read more