Non-apology - Rob Biesenbach

How to Apologize: 10 Essential Steps

June 27, 2013 by beckysue

Last week, the fundraising site Kickstarter got itself into some pretty hot water over a campaign for a “seduction guide” that a lot of people found offensive and misogynistic. I wasn’t aware of the controversy, but I am a huge fan of the world-class apology they published. It’s a textbook guide on how to apologize. (A few … Read more

The Art of the Bad Apology (And a Lesson from Bill Clinton)

May 6, 2013 by beckysue

There’s nothing worse than a bad apology. Like the non-apology apology (“I’m sorry if you were offended”), which skirts responsibility and essentially blames the victim for being too sensitive. Or the increasingly popular “I didn’t know I was being recorded” apology, which is another way of saying, “I was just saying what I was thinking … Read more