I honestly don’t know how some social media “stars” keep up with it — tweeting, blogging, Facebooking constantly throughout the day. I’m fortunate to work for myself, and on days when I’m not in meetings or on a hot deadline, I can keep up okay. But in the past couple of months I’ve been traveling … Read more
I am far from a social media expert, but there are three things Twitter users do that drive me insane and that absolutely violate fundamental principles of good communication. 1. Auto Tweets I understand it’s an efficient way for busy people to schedule out their tweets over the course of a day, but it’s important … Read more
Facebook Timeline for brands is the latest hysteria-inducing development in social media. Its introduction has been accompanied by the usual how-to articles screaming TEN THINGS YOU MUST KNOW and FIVE HIDDEN TIMELINE SECRETS THE EXPERTS WON’T TELL YOU and YOU’RE NOT ON TIMELINE YET? YOU HOPELESS RUBE! I actually think the timeline is cool. I … Read more
In the old days of Facebook — a couple of weeks ago — people would dutifully cut and paste political messages, quotes, aphorisms, etc., into their status updates. Recently I’ve noticed a growing phenomenon that is both ridiculously simple AND effective. People are simply putting text in the form of pictures. Like this one: That’s … Read more
I’ve been on Google+ since shortly after it was launched, as have a number of my friends. Most of them, however, don’t post there. Many haven’t even bothered to fill in their profiles. In fact, G+ seems mainly populated right now by people who are heavily into social media and technology — consultants, bloggers and … Read more