The Worst Match.com Cliches and Your Business

If you’ve spent any time at all on match.com … well, I feel for you. Don’t worry, I’ve been there, too. My point is, you’ve probably noticed that a lot of the profiles sound alike. People enjoy long walks, thunderstorms, snuggling on the couch, etc. Human nature, I suppose. And they often describe themselves with … Read more

The Dirty Secret of What Your RFP Says About You

The RFP process is a terrible way to start a business relationship. It signals from the outset that you’re looking for a vendor instead of a partner. It’s one of those things that communicates without you even being aware you’re communicating. Mostly it communicates that you’re going to be a major pain in the ass … Read more

A Pointless Phrase That Everyone on the Planet Abuses

You hear it all the time in speeches, announcements, Facebook posts and every awards presentation that’s ever occurred: “I’d like to thank …” “I’d like to introduce …” “I’d like to congratulate …” Practically everyone does it, which is reason enough to be suspicious of the phrase and want to purge it from our usage. … Read more

How To Go Home for the Holidays and Come Back in One Piece

There may be no place like home for the holidays, but these gatherings can be precarious affairs. It seems even the most innocuous remark comes loaded with extra freight — a lifetime of built-up resentments and slights. “Nice haircut! I love your hair short!” “I know, I know — you’ve always hated my long hair!” “How’s … Read more

5 Reasons to Dump Your Narrator

Every time I help a client create a video, it seems someone during the planning stage brings up narration: “And here the narrator should talk about …” And I’m thinking, “No, there will be NO narrator!” But I don’t usually bring it up at that point because for some people it’s too difficult to imagine … Read more