Facebook Timeline for brands is the latest hysteria-inducing development in social media. Its introduction has been accompanied by the usual how-to articles screaming TEN THINGS YOU MUST KNOW and FIVE HIDDEN TIMELINE SECRETS THE EXPERTS WON’T TELL YOU and YOU’RE NOT ON TIMELINE YET? YOU HOPELESS RUBE! I actually think the timeline is cool. I … Read more
Most of us know what goes into a compelling story. Relatable characters, dramatic conflict, high stakes. But sometimes the difference between a well-told story and one that puts listeners into a coma is not so much what you put into is as what you leave out. After all, God may be in the details, but not … Read more
This is one of my favorite stories about the power of stories. Every organization has a vast, untapped reserve of great stories with compelling characters at the center of them. As I say in the video, people don’t care about programs, they care about people. So finding someone relatable who embodies that program is essential … Read more
Last year I went to a meeting in Chicago where a group of executives from far-flung divisions of a major company went around the table introducing themselves to the group. They each followed a similar pattern: basically reciting their CVs. “I was head of blah-blah, then I moved over the to the blah-blah division, then … Read more