Ignore the Experts

Utah vistas

I don’t know about you, but I’m getting a little tired of being told what to do. Just this morning before breakfast I had more than 100 people giving me advice via articles and blog posts in my RSS feeds, email subscriptions, LinkedIn and Facebook. (And that’s not including Twitter.) The Dos and Don’ts of This and … Read more

Nobody Listens

People don’t listen. It’s true. Sometimes it’s obvious. Their gaze drifts or their eyes glaze over. Though that’s not even a reliable indicator, since apparently the kids these days are training themselves to maintain eye contact while texting. So unless you put them on the spot and quiz them on what you just said, you may never … Read more

(Don’t) Give the People What They Want

We’re all supposed to be keenly attuned to the needs and wants of our customers, viewers, listeners, readers, etc. So we ask them what they want, and we adjust our agenda, our content, our programming accordingly. But how do we know that they know what they want? On the webinar I did recently, I had the opportunity to ask participants what … Read more