How Not to Communicate in a Crisis

There’s quite the tempest going on at my alma mater, the University of Virginia. And they don’t seem to be handling it well. The school’s president has been essentially ousted by the Board with seemingly no notice and little explanation. Apparently she was well respected by the faculty and popular with students and everyone is … Read more

Nobody Listens

People don’t listen. It’s true. Sometimes it’s obvious. Their gaze drifts or their eyes glaze over. Though that’s not even a reliable indicator, since apparently the kids these days are training themselves to maintain eye contact while texting. So unless you put them on the spot and quiz them on what you just said, you may never … Read more

(Don’t) Give the People What They Want

We’re all supposed to be keenly attuned to the needs and wants of our customers, viewers, listeners, readers, etc. So we ask them what they want, and we adjust our agenda, our content, our programming accordingly. But how do we know that they know what they want? On the webinar I did recently, I had the opportunity to ask participants what … Read more