How to Say No and Preserve Your Sanity

How to say no

I have been asked several times by frazzled colleagues how I manage to avoid being overwhelmed with work. My answer is simple: I know how to say no. It goes back to my agency days. If you’re not careful, your time gets parceled out to so many clients and projects that none get the attention … Read more

How to Create a Story: a 5-step Process

How to create a story

Study after study confirms that stories have unparalleled power to captivate audiences and persuade them to act in our favor. But how do you go about crafting a story? Here’s a step-by-step guide that will show you how to create a story that will help you win hearts, change minds and get the results you … Read more