Mining for Stories

This is one of my favorite stories about the power of stories. Every organization has a vast, untapped reserve of great stories with compelling characters at the center of them. As I say in the video, people don’t care about programs, they care about people. So finding someone relatable who embodies that program is essential … Read more

How Not to Bore Your Audience to Tears: 10 Tips for Your Next Speech

Tonight I deliver my first speech based on the book. Being acutely aware of the importance of practicing what I preach, here are 10 rules I’m adhering to in the development and presentation of the material: 1. Dump PowerPoint and templates I did this in KeyNote instead of PowerPoint, which pretty much enforces mediocrity. And … Read more

What’s Your Story?

Last year I went to a meeting in Chicago where a group of executives from far-flung divisions of a major company went around the table introducing themselves to the group. They each followed a similar pattern: basically reciting their CVs. “I was head of blah-blah, then I moved over the to the blah-blah division, then … Read more

A fiendishly simple tactic for getting your point across

In the old days of Facebook — a couple of weeks ago — people would dutifully cut and paste political messages, quotes, aphorisms, etc., into their status updates. Recently I’ve noticed a growing phenomenon that is both ridiculously simple AND effective. People are simply putting text in the form of pictures. Like this one: That’s … Read more

Don Draper Says “What?” And 4 Other Lessons

What can Mad Men teach us about expressing ourselves effectively? What does Chris Farley tell us about stage presence? Is there intelligent life down here? Mr. Spock says so. Nothing sells like video! The webcast of yesterday’s radio show is up and it turned out great. Having video clips, even if audio-only, added a lot of … Read more

The problem with Google+

I’ve been on Google+ since shortly after it was launched, as have a number of my friends. Most of them, however, don’t post there. Many haven’t even bothered to fill in their profiles. In fact, G+ seems mainly populated right now by people who are heavily into social media and technology — consultants, bloggers and … Read more

SEO is for suckers

This is the kind of headline professional bloggers tell me I’m supposed to write. Provocative headings that get right up in the reader’s face and force them to pay attention. I’ve tried it a few times myself. “What Hollywood Knows About Leadership That You Don’t” was the first of three articles I submitted to Business … Read more