My Visit to the 9/11 Memorial Museum

9/11 museum

A couple of weeks ago I was in New York on business and I went to see the new 9/11 Memorial Museum.  It was, of course, a deeply powerful and moving experience. They did an amazing job of capturing the stories of that day. Not everyone will be ready to relive that awful time in such … Read more

How to Introduce a Speaker: 8 Essential Steps

How to introduce a speaker

Most presenters—the professional ones, at least—work hard on preparing a speech that will delight and enthrall their audience. Unfortunately, the people assigned to introduce them don’t always put in the same effort. Having been there myself, I really feel for the speaker who suffers a bad introduction—one that’s uninspired, poorly written and carelessly delivered. If you ever … Read more

10 Immutable Laws of Email Marketing

Email Marketing

Everybody’s into email marketing these days, from big businesses to entrepreneurs, from musicians to writers. It’s no wonder—it’s one of the most effective marketing tactics there is. And with tools like Constant Contact and Mail Chimp, anyone can do it. And that’s the trouble—many people aren’t doing it right. Are You a Spammer? In fact, … Read more

What is a Story? Here’s What It’s Not

What is a Story?

Storytelling has become one of the most overused, misused and abused concepts in business today. People play fast and loose with the definition of story. So what is a story? The first step in figuring that out what a story is, is understanding what a story is not. A quote from Winston Churchill is not a … Read more

Worried About the Competition? Get Over That Foolishness

I’m amused by old-fashioned notions about competition and how to deal with competitors. The old approach of putting up walls, guarding secrets and drawing strict lines between “us” and “them” may still work for companies holding truly proprietary information (like patents and such). But for service providers, where the difference in offerings among competitors is … Read more