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Montgomery Ward

A Smart Lesson from a Dead Company

December 9, 2024May 30, 2012 by Rob Biesenbach
Show Don't Tell

They say dead men tell no tales. But dead companies do. And not all those tales are cautionary. At first glance, you might not think much of the old Montgomery Ward headquarters building in Chicago. But its design holds a powerful lesson. And not just for architects — for anybody. Why are the corners blocked … Read more

Categories Writing/Editing Tags Customer service, Montgomery Ward, stories

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