Marketing, of course, is all about knowing your audience. And there’s probably nothing that takes more sensitivity than marketing to families who have lost a loved one. This is a solicitation I received promoting video/photography services at Arlington National Cemetery, where my father will be buried next month. I can’t figure out if it offends … Read more
When it comes to “Communication Don’ts,” lawyers are the gifts that keep on giving. Now I’ve got nothing against lawyers. I’ve worked with hundreds of them – literally. But they are, by nature, conservative and risk-averse. They go for the safe choice. They seek to fit in rather than stand out. (In their marketing and … Read more
Fear of standing out. Of looking different. Of being laughed at. That, I believe, is the source of most of the bland, uninspired websites and videos and other tactics we see. Several years ago I was working with a small law firm. The newer, younger attorneys wanted to step up the firm’s marketing efforts — … Read more