A colleague the other day expressed hope that all the attention to TED talks would inspire people to become better presenters. I hope so, because I still see a lot of people making the same old mistakes in their presentations. They fail to take into account the needs and interests of their audience. They inundate … Read more
It’s been said that people buy on emotion and justify with logic. I don’t have any facts to back up that assertion, but I believe it in my heart. Actually there’s been study after study showing how emotion often trumps reason when it comes to decision-making. So tapping into emotion is an important way to connect with audiences … Read more
Most people agree that emotion is a powerful tool for persuasion. It helps humanize you, inspires empathy, creates common ground and breaks down the walls between you and the people you’re trying to reach. I’m often asked how you get to that emotional place, especially if you are more of the stoic type — say, … Read more