A fiendishly simple tactic for getting your point across

In the old days of Facebook — a couple of weeks ago — people would dutifully cut and paste political messages, quotes, aphorisms, etc., into their status updates. Recently I’ve noticed a growing phenomenon that is both ridiculously simple AND effective. People are simply putting text in the form of pictures. Like this one: That’s … Read more

The problem with Google+

I’ve been on Google+ since shortly after it was launched, as have a number of my friends. Most of them, however, don’t post there. Many haven’t even bothered to fill in their profiles. In fact, G+ seems mainly populated right now by people who are heavily into social media and technology — consultants, bloggers and … Read more

Information is for Idiots

The reason most business writing is boring is that it demands so little of the reader. That is, it settles for merely conveying information. That’s fine, I suppose, if you’re writing an instruction manual (but even those could use a little more humor and drama). The problem is captured  in David Mamet’s duly famous memo to … Read more

We Don’t Have Time And Other Lame Excuses

If you’re the kind of person who likes to get things done, few things are more frustrating than people who stand in the way of progress. Foot draggers, naysayers, bottlenecks, roadblocks — these are people who come from a place of “no.” It’s especially frustrating in the communications business. Over the years, I’ve come across … Read more