A Personal Brand Guide for Personal Brand Haters

Personal brand

How do you feel about the idea of having a personal brand? If you’re like a lot of people, you may agree with this pithy comment I got on Facebook: “Barf.” That’s an understandable reaction. After all, we are not dish soap (“cuts through grease!”) or paper towels (“the quicker picker upper!”). So let’s dispense … Read more

A Simple Communication Framework For Crafting Any Message

communication framework

If you’re struggling to organize your thoughts for a presentation, report or any important message, it’s hard to go wrong with this simple and time-tested communication framework. Known as “Know, Feel, Do” (or sometimes “Think, Feel, Do”), it’s an indispensable tool for creating communications that are compelling and that resonate with your intended audience. I … Read more

How to Say No and Preserve Your Sanity

How to say no

I have been asked several times by frazzled colleagues how I manage to avoid being overwhelmed with work. My answer is simple: I know how to say no. It goes back to my agency days. If you’re not careful, your time gets parceled out to so many clients and projects that none get the attention … Read more