Rob Biesenbach 
This weekend we shot a series of web videos to accompany the book, and it reinforced several important lessons: Keep your videos SHORT. One minute is great, two minutes is okay if it’s good. Longer than that? How do you plan to keep people watching? Right now I have nine tabs open in my web … Read more
With the iPod, iPhone and iPad — not to mention MacBook and iMac — Apple has been on an almost decade-long roll. But in a rare stumble, the company encountered multiple setbacks that delayed introduction of the heavily anticipated white iPhone for almost a year. When at long last the company unveiled the device a … Read more
Oh, man, the agony and angst just getting to this point. I swear the outside of the book has taken more out of me than the inside did. Speaking of the inside, we are now going over the galleys and getting that into shape and looking at publication as early as July. Less than three … Read more
I came across this great article recently about scheduling and time/project management. It divides the workplace into two types of people: “makers” and “managers.” There are two types of schedule, which I’ll call the manager’s schedule and the maker’s schedule. The manager’s schedule is for bosses. It’s embodied in the traditional appointment book, with each … Read more
With the book basically done — at least the writing part — I’ve started focusing more on the marketing, starting with a new fan page (since Facebook doesn’t let you change the names) and continuing this video series, and scripting out a bunch of new ones that I’ll be appearing in. So humor is the … Read more
It seems a new article appears somewhere every week validating the premise of the book. On Sunday, Maureen Dowd did a column about Jerry Brown’s return to the Governor’s mansion in California. Here’s a particularly interesting insight: Noting that he followed actors into the Statehouse twice, Brown observes: “A lot of this is theater. How … Read more