This is the first in a series of videos we’re doing to bring the Act Like You Mean Business lessons to life.
It’s basically a condensed and “out-loud” version of The Fugitive story, which is one of my favorites from the book. There are so many lessons from that one scene:
- Focus on what’s essential and eliminate the chaff.
- Use fewer words, not more.
- Show, don’t tell — use images, expression, music and other things besides words to get your point across.
- Don’t spoon-feed your audience. Respect their intelligence. Letting them figure things out on their own sometimes helps keep them engaged.
- Edit, edit, edit.
- The writer’s words aren’t sacrosanct.
Of course I could only get so much into the video and remain faithful to one of my other principles: keep videos SHORT. Two minutes or less.