One indicator that you’ve come upon a subject that you’re passionate about is that in all the thinking and analyzing and dissecting, you constantly come up with new ways to talk about it. I’m doing a couple of PR industry speeches in the coming months, and this is what I hit on the other day:
Think about your last PR campaign, program or presentation. If it were a movie, would it be a summer blockbuster or a box office flop? If it were a television show, would it be must-see TV or a mid-season replacement? If it were a stage show, would it be standing room only or panned by the critics? Start the new year off right by giving your communications a creative boost.
It’s amazing to me that I hadn’t thought of phrasing it quite like this before. I swear I think I could do this forever and improve it every day.
- January 17, 2012, 11:30 am, Chicago. I’ll be the luncheon speaker at the Public Relations Society of America’s Chicago chapter meeting. It’s open to the public, for a fee. Register here. (I’m also proud to be keynoting PRSA’s Western Conference in Denver in March.)
- January 20, 2012, 4 pm ET/3 pm CT. I’ll be interviewed during the second half-hour on the “Making A Living” show on the Martha Stewart Living Radio network. If you’re a subscriber, you can tune in to Sirius 112 and XM 157.
- March 13, 2012, 12:30 pm ET/11:30 am CT. I’ll be delivering a webinar for Georgetown University’s Office of Alumni Career Services. It’s open to the public and you can register here.
You can also follow along on Facebook, where I periodically announce these things.