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stories

A Smart Lesson from a Dead Company

June 9, 2025May 30, 2012 by Rob Biesenbach
Show Don't Tell

They say dead men tell no tales. But dead companies do. And not all those tales are cautionary. At first glance, you might not think much of the old Montgomery Ward headquarters building in Chicago. But its design holds a powerful lesson. And not just for architects — for anybody. Why are the corners blocked … Read more

Categories Writing/Editing Tags Customer service, Montgomery Ward, stories

To Tell a Good Story, You Have to Lie

June 9, 2025May 17, 2012 by Rob Biesenbach

The reason most peoples’ stories are hard to listen to is that they have trouble divorcing themselves from the facts of their everyday lives. They’re slavishly devoted to chronology and detail. Sometimes, to tell a good story, you have to tell a lie or two. Not big ones. You shouldn’t make up events and characters … Read more

Categories Storytelling Tags stories, truth, writing 1 Comment

Five Reasons Your Stories Put People to Sleep

June 9, 2025January 26, 2012 by Rob Biesenbach

Most of us know what goes into a compelling story. Relatable characters, dramatic conflict, high stakes. But sometimes the difference between a well-told story and one that puts listeners into a coma is not so much what you put into is as what you leave out. After all, God may be in the details, but not … Read more

Categories Storytelling Tags stories 5 Comments
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