The problem with Google+

I’ve been on Google+ since shortly after it was launched, as have a number of my friends. Most of them, however, don’t post there. Many haven’t even bothered to fill in their profiles. In fact, G+ seems mainly populated right now by people who are heavily into social media and technology — consultants, bloggers and … Read more

SEO is for suckers

This is the kind of headline professional bloggers tell me I’m supposed to write. Provocative headings that get right up in the reader’s face and force them to pay attention. I’ve tried it a few times myself. “What Hollywood Knows About Leadership That You Don’t” was the first of three articles I submitted to Business … Read more

Information is for Idiots

The reason most business writing is boring is that it demands so little of the reader. That is, it settles for merely conveying information. That’s fine, I suppose, if you’re writing an instruction manual (but even those could use a little more humor and drama). The problem is captured  in David Mamet’s duly famous memo to … Read more

We Don’t Have Time And Other Lame Excuses

If you’re the kind of person who likes to get things done, few things are more frustrating than people who stand in the way of progress. Foot draggers, naysayers, bottlenecks, roadblocks — these are people who come from a place of “no.” It’s especially frustrating in the communications business. Over the years, I’ve come across … Read more

The 5 Most Important Lessons from Hollywood

Here are the five most important lessons we can learn from the world of acting about communications: Create an authentic connection with your audience by truly understanding who they are, what they want and where you fit in. Otherwise, your communication will be tone-deaf. Tell stories that resonate. You can find stories everywhere and use … Read more

Confessions of a Recovering Language Purist

We are likely to hear the word “tragedy” used a lot this week. For years, the overuse of this word has bothered me. As an English major, I was trained in the classical definition of a tragedy, which is essentially the story of a hero falling from grace due to some flaw in his or … Read more

Show and Tell

I’m not one of those who considered Ronald Reagan “The Great Communicator” or even a great communicator. He was a good communicator, certainly, but no more so than I would expect from a successful politician and actor. His speech in the aftermath of the Challenger disaster was especially moving. He could deliver a well-timed one-liner, … Read more