Tweeting in a Time of Frenzy

Image via Lee Traupel

I honestly don’t know how some social media “stars” keep up with it — tweeting, blogging, Facebooking constantly throughout the day.

I’m fortunate to work for myself, and on days when I’m not in meetings or on a hot deadline, I can keep up okay. But in the past couple of months I’ve been traveling a lot, working on-site at a client going through a crisis.

The days usually go like this: up at 6, at the client by 8, meeting, meeting, crank out product, meeting, meeting, crank out more product, meeting, get approvals, revise product, crank out more product, meeting. Then you go to dinner with the team, settle into the hotel room by 9, catch up with your other client work and life business, go to bed, try to get 5 hours of sleep, repeat.

For most of the day, my only source of material is what’s going on right in front me. What to tweet? “Clients who drag their feet on approvals really suck.” “This lawyer I’m meeting with right now is a real pinhead.” “Oh, God, not takeout from Subway AGAIN!”

I know you can auto-tweet, but I personally think that has a lot of perils. As someone tweeted last night, her stream was like this: “[debate] [debate] [debate] [some nerd autotweeting about SEO] [debate] [debate].”

And I know you can storybank blog posts and schedule them. But you still have to find the downtime to do that. And sometimes I like to use my downtime to, you know, NOT work.

I suppose you can hire staff to take care of it, but I don’t think as a solo operator that I’m positioned to outsource my tweets.

I’m starting to suspect that some of these social media stars don’t have real jobs. Or lives.

2 thoughts on “Tweeting in a Time of Frenzy

  1. Rob, love the post and I think you are right many blogger superstars may not have full time jobs. I have often wondered how they keep up, I have found that I can only do what I can do. At first when I couldn’t actively blog, tweet, Facebook and connect on LinkedIn all in one day I would stress out, what was that about? Then the light went on and I realized I wasn’t having fun, so I decided to just do what I really enjoyed doing and let the social medial chips fall where they may.

    I always enjoy reading your posts, thanks and enjoy your weekend 🙂

  2. Thank you, Tina. That’s good to hear. It is amazing how the guilt can take over when you don’t keep up. But it’s good to get a reminder about other priorities. Life, family, PAYING work, for instance!

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